PHILADELPHIA — It’s a heartwarming story of survival that happens every second of every day. PECO, an Exelon Company, is quietly working around the clock to ensure that your home, family, and Wi-Fi router stay operational, keeping you — yes, you — from meeting a swift and chilly end in the great wilderness of suburban Philadelphia.

“Most people don’t realize the myriad ways PECO keeps them alive,” said PECO spokesperson Janet Littles, standing under a humming power line, gazing with admiration at the transformers and wires that separate us from utter chaos and sure death. “Without us, all your creature comforts — your refrigerator, your light switches, your ability to binge-watch 10 hours of prestige drama — would vanish in an instant. And frankly, so would you.”

This year, PECO has taken its commitment to sustaining human life to new heights with the “Stay Alive, Stay Powered” campaign, an innovative program that kindly reminds customers to pay their bills on time if they’d like to keep surviving. For as little as 18 cents per kilowatt-hour, the program ensures a full 24 hours of uninterrupted living each day — a true gift in these trying times.

With slogans like “Don’t Die in the Dark” and “Electricity: It’s Like a Warm Hug, From Exelon,” PECO’s outreach program has highlighted the vital role the company plays in everything from sustaining local economies to keeping cell phones charged so people can check social media for six hours a day.

“Not to be dramatic, but we’d be fuckin’ dead in a hole without PECO,” said local resident Alan Green, who credits PECO with preserving both his family’s quality of life and his ability to watch reruns of Friends on three screens at once. “It’s comforting to know that, every day, they’re just a short, automated call away — well, after a brief hold time.”

In a show of further dedication to their customers' well-being, PECO has rolled out a series of helpful tips for surviving potential outages, should they arise during extreme weather conditions or during peak billing disputes. Tips include “Call PECO and wait your allotted penance,” “Pray to PECO on your dirty little hands and knees,” and “Pay your bill on time every month.”

The campaign, PECO executives say, is all part of their plan to remind customers that the power company is literally keeping them alive.

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